Animal was conceived back in 1987 by two surfers who were fed up with continuously losing their waterproof watches in the water due to the straps breaking under extreme conditions. They came up with a solution in the form of a webbing and Velcro strap that seemed to put an end to their problems. From setting up small-scale production in the bedroom of one of their parent's houses and selling the straps on to their friends. Animal is now a design-led surf, skate and snow sports brand boasting an extensive range of products.

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